
My Story
Norm Pelzer is the Founder and Publisher of RLM Company, a premier media firm behind some of Southern California’s most respected business publications. For over eight years, Norm has led the development of influential titles that elevate, inform, and connect the region’s most driven entrepreneurs and professionals. His flagship publication, IE Business Edge Magazine, reaches more than 15,000 decision-makers and remains the definitive source for business strategy, marketing insights, and leadership trends in Inland Southern California.
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In addition to his editorial leadership, Norm is the creator of the Faces magazine series including Faces of Riverside, IE Faces of Business, and the recently launched OC Faces of Business, each profiling top-tier business owners and executives through compelling storytelling, professional photography, and high-impact distribution. These publications have become status symbols for elite local leaders looking to expand their influence and legacy.
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Norm’s influence extends well beyond the page. He has served in leadership capacities with the Greater Riverside Chambers of Commerce, chaired initiatives that strengthen the local business climate, and contributed to civic life as a Commissioner on both the Human Relations Commission and Budget Engagement Commission. His dedication to higher education includes service on the Dean’s Leadership Council at the CBU Jabs School of Business, and ongoing support for numerous nonprofit organizations.
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A proud Riverside resident, Norm is deeply rooted in the community he helped shape—now watching the next generation of his family grow up in the very city he’s worked so tirelessly to serve.

